Promo Labels

Promotional labels enable the brand owner to interact and engage with the consumer, expanding the opportunity to cross-sell and or promote other products.

Campaign driven

A promotional label is designed to drive sales and online traffic around a specific event, such as a sports tournament, a music festival, or social events like Pride, Christmas or Back to school. The artworks target a specific audience to gain maximum attraction and increased engagement.

Unlock customer interaction

By using imaginatively hidden variable codes, the consumer can be enticed to visit a specific website.
To use their code to participate in an interactive experience like a competition, a spin & win, or a lucky dip. This contact and the data gathered by this contact can be used to cross-promote products, portfolios or reinforce the consumer’s brand loyalty.

Shelf enhancement

Promotional labels can also attract with bold personalised graphics or the uniqueness of every label design. Making the consumer want to pick up their exclusive product and take it home.

Flash promo labels

Promo labels can also be simple flash labels, like sale, discount, price, or years of service. Our understanding of the retailer specification on colour, size, and typeface can be the key to a quick, successful promo.